Dataportability - Open standards for sharing and remixing of data

What started out as an inspired, manifestoid Bill of Rights for Users of the Social Web, authored by Joseph Smarr, Marc Canter, Robert Scoble, and Michael Arrington, has now transformed into a true .org, advocating and facilitating "the open standards stack for the ubiquitous sharing and remixing of data": Dataportability.
This time the list of supporters reads even more as a perfect line-up for a cool Next Web conference: Chris Saad, Ashley Angell, Paul Jones, Chris Messina, Ben Metcalfe, Daniela Barbosa, Phill Morle, Ian Forrester, Shashank Tripathi, Kristopher Tate, Paul Keen, Brian Suda, Emily Chang, Danny Ayers, Marc Canter, Jeremy Keith, Peter Saint-André, Robyn Tippins, Brian Oberkirch, and... Robert Scoble.
The latter only signed on last night, after being kicked off of Facebook for - with the best of intentions, of course - running something that sounds like a scraper script.
If it weren't looking so accidental, I'd assess it as a very good sample of a concerted PR campaign - perfect timing! (But, hey guys, shouldn't you invite Michael Arrington as a contributor too)?

Optimal data portability is a very worthy case to fight for, of course. Everything you and I contribute to social media and communities is ours, not theirs. Practically, legally, intellectually, spiritually ours.
And what's even more important for the future: economically ours. There's no doubt in my mind about a future where our profiles will morph into filters that will enable us to calibrate exactly with whom we want to communicate, and which individuals, institutions and companies we will allow to communicate - privately or commercially - with us. And that permission will have a price!