05 December 2007

Ablindcall*** - Donate accidentally to charities

Spotted by Springwise**, in their latest newsletter:
"Belgian ad agency Duval Guillaume came up with a clever campaign that turns
accidental calls into accidental donations to the Belgian League for the Blind.
They're asking people to add 'A Blind Call' to their list of contacts (for those
of you in Belgium, the phone number is 070 222260). Every time the number is
called, A Blind Call is given a cut of the call's proceeds. Calls are cut off
after 30 seconds, and the cost to the dialler is never more than EUR 0.75."
If they don't win a Lion with this, I will eat my N70, in public, in Cannes.

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