11 September 2007

MORPHOLOGY 2.0 (4) - Inspired by uberbrands & other branding conventions

In an earlier chapter of this BRANDING 2.0 exercise, I've already identified that a series of 2.0-trademarks with doubled consonants must have been inspired by Digg's success. Some of the other megabrands have generated a morphologic following too.
Obviously, these entrepreneurs hope that copycatting elements of these names will bring them some cheap fame, or business luck.
Their chances on getting huge invoices from their lawyers are probably higher.

-GLE: Inspired by Google?
Azoogleads - Make some money on accepting ads on your blog or website - Marketing
Froogle* - Local shopping search engine; Google Maps mash-up - Ecommerce
Gahooyoogle - Google + Yahoo mash-up - Search
Medgle* - Medical search - Search
Mooglets - Startpage - Startpage
Ogle - Capture, re-use & 3D print 3D data - Personal manufacturing
Qoogle - Video search - Search
Scroogle - Google without ads & other evil - Search
Swoogle - Semantic web search engine - Search

-A/O-MATIC: Inspired by Something-a/o-matic?
Flirtomatic - Flirt & date - Date
Hyperlinkomatic - Social bookmarking - Bookmark
Job-a-matic - Post job listings & publish job board to your site - Employment
Jobomatic - Add paid job listings to your site - Employment
Pingomatic - RSS ping tool - RSS
Podomatic - Create, find & broadcast podcasts - Audio
Roxomatic - Social bookmarking review - About

-OO: Inspired by Yahoo?
Asoboo - Find people & places in your city - Productivity
Baeboo - Shop comparison - Ecommerce
Bookrevyoo - Social book review community - Community
Bullpoo - Find, share & collaborate on investment information - Finance
Calgoo - Online & offline calendar - Office
Capazoo* - Create, publish & share your content - Community
Cluckoo - Publish & share local news - News
Congoo - Search and preview premium content for free - Search
Crazoo - Make money on starting new threads and posting in forums - Economy
Emokoo - Aggregate all your media from other sites here - Publish
Emongoo - Tools & marketplace to sell your property - Ecommerce
Faroo - Become part of a search infrastructure (client) - Search
Favoritoo - Social bookmarking - Bookmark
Frenzoo - Dress up your avatar, then chat - Communicate
Fuvoo - Submit, explore, share & digg videos - Video
Getboo - Social bookmarking - Bookmark
Gogooroo - User-generated guide to online tv & videos - Video
Gumshoo - Auction analyzer; Ebay mash-up - Ecommerce
Helperoo - Email support system - CRM
Islandoo - Temporary (?) community for tv show's casting - Community
Kartoo** - Clustered, mapped search - Search
Koolanoo - Jewish social network - Community
Listfoo - Create & share lists - List
Mangeloo - Run IM on all devices & everywhere - Communicate
Markaboo - Bookmark & share anything - Bookmark
Memotoo - Office online (French) - Office
Moo - Use Flickr photos into printed business cards - Images
Mybooo - Store & share content & services - Startpage
Neighboroo - Explore USA trends on map - Geo
Oovoo - Talk face-to-face over the web - Communicate
Orangoo - Spelling checker - Office
Orgoo - All your communications integrated in one dashboard - Communicate
Oryanoo - Virtual office & CRM suite - CRM
Papoo - Content management system - Software
Picaboo - Print photo book on demand - Publish
Plugoo - Take your IM to any page you want - Communicate
Polloo - Polls about happiness - Survey
Queoo - RSS to email, messenger - RSS
Renkoo - Arrange when & where to meet your friends - Community
Sabifoo - Read & publish news through messenger - News
Scooop - Digg news (scoops) - Rate
Smikioo - Catch yourself smiling & get comments - Community
Snipperoo - Add, remove & manage widgets - Software
Springdoo - Add your voice to your email - Communicate
Squidoo - Share knowledge - Knowledge
Symbaloo~* - Speed-dial startpage - Startpage
Uhyroo - Collaboration tools - Productivity
Votigo** - Create & share a video or photo contest (addictive!) - Game
Webaroo - Search the wen offline - Search
Yoo-hoo - Put a Yoo-hoo in your signature, get an alert if someone tries to reach you - Communicate
Zattoo - TV over IP (CH only) - Video
Zinadoo - Design, build & host mobile website - Software

[Lots of o's]
Is it Yahoo or Gooooogle or plainly lots of o's that's inspiring these ones?

Fooooo - Search +20M videos - Search
Zooof~* - Discover, maintain & extend your family ties - Community
Zoook~ - Marketplace with video ads - Ecommerce
Zooomr~ - Find photos & make friends in many languages - Community

-RATI: Inspired by Technorati?
Considerati - Job board for techies (Europe) - Employment
Pingerati - Share your microformats - Software
Pulverati - Create & share RSS feed search - Search
Stalkerati - Meta search for people - Search

-ZILLA: Inspired by Mozilla?
Ghostzilla - Browse the web within other apps - Browse
Givezilla - Create fundraising storefront - Economy
Officezilla - Free collaboration solutions - Productivity
Quizilla - Create & share content - Multimedia

3 comments:

Anonymous said...

I think the double oo is not so much google/yahoo copycat as you suggest, but more of a web 2.0 dress code. Besides this, it is helpful if the domain for the desired term is already taken.

G. Scott said...

OfficeZilla is a morph on GodZilla. GodZilla is this very large green fire-breathing beast of a creature and I was hoping people whould think OfficeZilla is a large green fire-breathing productivity application.

Before that I had the domain "Enteprise-Portals.com" but that didn't feel to me as very compelling and I didn't like the dash.

Unknown said...

Just for the record, Asoboo (which I named) means "Let's have fun" in japanese and wasn't inspired by Yahoo...

 
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