BRANDING 2.0 - Domain extension morphologies

1) Playing with domain extensions

What started just - and only sporadically - before the millennium, i.e. using the meaning or the meaningful elements of top level domain name extensions, has now turned into one of the Web 2.0 branding trends.
Then it was only about ".to" (preposition used for expressing motion or direction) and ".tv" (noun, short for television).
But since the success of Del.icio.us it has grown into a small series of smart samples of how people try to work around the fact that virtually all .com-domains are taken (or how you can make a parody on that).
A few of these guys must have really put some serio.us effort in obtaining these domains. Getting a Micronesian or Polynesian domain live is much easier than getting the domain name authority in Syria or the Palestinian Territories into action.

.at = Austria; variant of -ate, a suffix occurring in loanwords from Latin; originated as a suffix added to a-stem verbs to form adjectives (separate).

Immediat - http://immedi.at

.be = Belgium; verb and auxiliary verb, to exist or live.

Feeds2be - http://feeds2.be
Gadabe [got to be; (now: Tagjag)] - http://www.gada.be

.ca = Canada; I'm not sure if the owners consider "ca" to be part of their brand's name:

Biblica - http://www.bibli.ca

.cc = Cocos Islands; short for carbon copy, noun; a duplicate of anything written or typed.

Readme.cc - http://www.readme.cc
Sameplace.cc - http://www.sameplace.cc
Toread.cc - http://toread.cc

.ch = Switzerland; just using the domain extensions' letters to spell the brand; no special meaning:

Krunch - http://www.krun.ch

.dm = Dominica; pronounce as d'm, meaning "-dom"; suffix forming nouns which refer to domain (kingdom), collection of persons (officialdom), rank or station (earldom), or general condition (freedom).

Wisdm - http://wis.dm

.es = Spain; suffix variant used to form the third person singular present tense of some regular and irregular verbs: e.g. he goes.

Whodoes - http://whodo.es

.fm = Micronesia; acronym; a system of radio broadcasting by means of frequency modulation.

Di.fm - http://www.di.fm
Payplay.fm - http://payplay.fm
Last.fm - http://www.last.fm
Stage.fm - http://www.stage.fm

.gs = South Georgia & South Sandwich Islands; just using the domain extensions' letters to spell the brand; no special meaning:

Blogs - http://blo.gs

.in = India; American pronounciation (in written text with the orthografy in') of -ing, the suffix of nouns formed from verbs, expressing the action of the verb or its result, product, material.

Enrollin' - http://my.enroll.in/
Linkgrabin' - http://www.linkgrab.in
Moneytrackin' - http://mo.neytrack.in
Socialnetworkin' - http://socialnetwork.in/

In Bulletin - http://bu.llet.in they're just using the domain extensions' letters to spell the brand; no special meaning.

.io = British Indian Ocean Territories; just using the domain extensions' letters to spell the brand; no special meaning:

Readio - http://www.read.io (unclear wordplat with "radio" and "read")

.it = Italy; pronoun used to represent an inanimate thing understood, previously mentioned, about to be mentioned, or present in the immediate context.

Don't click it - http://www.dontclick.it
Grabb it - http://grabb.it
Scribe it - http://scribe.it

.ps = Palestinian Territories; just using the domain extensions' letters to spell the brand; no special meaning:

Groups - http://grou.ps

.sh = Saint Helena; just using the domain extensions' letters to spell the brand; no special meaning:

Publish - http://publi.sh

.st = Sao Tome and Principe; just using the domain extensions' letters to spell the brand; no special meaning:

Blast - http://bla.st
Ghost - http://g.ho.st/
Whatalist - http://whatali.st

.sy = Syria; just using the domain extensions' letters to spell the brand; no special meaning:

Daisy - http://dai.sy

.to = Tonga; preposition used for expressing motion or direction toward a point, person, place, or thing approached and reached, as opposed to from.

Streets.to - http://www.streets.to
Xs.to - http://xs.to (pronounce: access to)

.tv = Tuvalu; acronym for television; here just a few samples:

Current.tv - http://www.current.tv/
Blip.tv - http://www.blip.tv/
Cozmo.tv - http://www.cozmo.tv/
Kyte.tv - http://www.kyte.tv/
Vpod.tv - http://my.vpod.tv/

.us = United States
1. wordplay with suffix -ous or -ious, added to stems of Latin origin, often with corresponding nouns ending in -ity.

Adveracious - http://adveracio.us
Cloudalicious - http://cloudalicio.us
Competitious - http://competitio.us
Delicious - http://del.icio.us
Delirious - http://de.lirio.us
Fortuitious - http://fo.rtuitio.us
Gratuitous - http://grat.uito.us
Impetuous - http://imp.etuo.us
Insolitus - http://in.solit.us
Just Curious - http://justcurio.us
Delicious - http://del.icio.us
Similicious - http://www.similicio.us
Studicious - http://stu.dicio.us

2. pronoun; the objective case of we, used as a direct or indirect object.

Webmail Us - http://www.webmail.us
You Me Us - http://youme
Identify Us - http://identify.us
Monitor Us - http://mon.itor.us
Shakk Us - http://shakk.us

3. just using the domain extensions' letters to spell the brand; no special meaning.

Deals Plus - http://dealspl.us
Tourbus - http://tourb.us
Trust Plus - http://www.trustpl.us

4. Unclear wordplay, probably with French nouveau (site is presently down):

Noovous - http://my.noovo.us

.ws = Samoa; just using the domain extensions' letters to spell the brand; no special meaning:

Tagnews - http://www.tagne.ws/

There are numero.us other domain name extensions which could easily be applied for the same kind of brand morphologies. If you know any examples, please let me know.


2) Playing with vowels & suffixes

Leaving out a vowel is certainly the most productive way to work around the non-availability of suitable domain names. In principle it can be a good & acceptable branding property.
But what successfully was started by Flickr (if they weren't the first to do it, they've certainly made the biggest splash with it), has grown into quite an ugly trend now. Some of these names are applied in an ironic manner, of course.
Here some samples from my big index, in alphabetical order:

[-e]r
Anothr - Manage & read feeds in Skype messenger - RSS
Attendr - Mash-up your conference or party - Community
Bashr - Wikipedia, Flickr & Delicious mash-up - Search
Beggr - Give me your money - Finance
Blinkr - Digg design - Rate
Blogmailr - Use email to send blogposts - Publish
Blogr - Publish & share your media - Publish
Blogrovr - Get links to context relevant blog articles while you're browsing - Search
Blogstickr - Add fake stickers to your blog - Fun
Blufr - Multi-player trivia knowledge game - Game
Bookr - Create & share photobook with Flickr images - Images
Bouldr - Share climbing (map mash-up) - Community
Boxstr - Store & share - Store
Bringr - Submit & rate women's special interest articles - Rate
Browsr - Social directory - Startpage
Bubblr - Create & share photo strips - Publish
Calcr - Online calculator - Office
Certifyr - Certify .0-ishness of your website - Fun
Clustrmaps - Map your blog visitors - Geo
Coastr - List & share your beers and beer places - Marketing
Colr* - Play with colour photos & publish results - Images
Cyclr - Manage financial obligations - Finance
Delivr - Upload & share post cards - Images
Diggfiltr - Create custom digg feeds - Rate
Dumpr - Fun things for Flickr - About
Empressr - Create, share & store presentations - Office
Enablr - Transcribe podcasts, TextSnailmail… - Audio
Expensr - Track your expenses - Finance
Extortr - Upload scandalous materials, then blackmail - Fun
Fastr - Guess game; Flickr mash-up - Game
Favr~ - Social bookmarking - Bookmark
Feedmailr - Feedmail - RSS
Flagr - Bookmark the real world - Geo
Flappr - Search pictures; Flickr mash-up - Images
Flickr* - Manage & share your photos - Images
Flingr - Connect with people you've ever met - Community
Flyr - Search Flickr for geotagged photos - Geo
Frappr - Put your group on the map, share photos - Community
Gabbr - Share news - News
Glinkr - Map & share views on issues - Productivity
Globeblogr - Publish & share your favourite places - Publish
Gpokr - Play poker & contribute to concept (see Idea-page!) - Gamble
Gradr - Rank, research & discuss stocks - Finance
Grazr - Compile your own RSS widget - RSS
Grepr - Explore & share podcasts & get recommendations - Audio
Groovr - Text to & network with friends - Community
Gruvr - Collaborate on local music maps - Geo
Gtalkr - Google Talk, Flickr, YouTube, feeds - Communicate
Hitchhikr* - Share knowledge & experiences on conferences - Knowledge
Hotspotr - Wi-fi café hotspot map mash-up (USA) - Wi-fi
Ijamr - Music community for artists, fans & site owners (& PP swapping) - Audio
Indistr - Sell or buy independent music - Audio
Inpowr - Plan, play & progress in every area of life - VAS
Invitr - Upload & share photos - Images
Isolatr - Isolate yourself from requests http://isolatrcom/ - Fun
Istalkr - Aggregate & organize rss services that you & your friends subscribe to - RSS
Jaxtr - Link your phone to the web - Communicate
Jpegr - Publish & share photos - Images
Kickrss - Blend several feeds into - RSS
Lingr - Chat community - Communicate
Linkrss - Create, store & syndicate your own rss feeds - RSS
Listr0 - Lists "all" Flickr-like spelled domain names - Fun
Localhostr - Store & send - Store
Locr - Organize photos using geo information - Images
Lphanr - Multi compatible PP file sharing - Multimedia
Mappr - Map Flickr photos per tag - Geo
Messagr - Find & communicate with people with matching interests or knowledge - Communicate
Moblr - View or upload & share mobile content - Multimedia
Mothrfuckr - Submit & vote for the worst of Web .0 - Fun
Mypictr* - Create & publish your profile pic for social softwares - Images
Nabbr - Create & share lists - List
Nottr - Publish & share notes - Office
Ozmozr - Import, store, share & manage feeds in bulk or individually - RSS
Phixr - Edit & publish your photos - Images
Photobloggr - Find tags on name; Flickr mash-up - Images
Phrasr - Add photos to phrases; Flickr mash-up - Game
Postr - Post bookmarks to many services - Bookmark
Preloadr - Edit your photos - Images
Propelr - Manage tasks - Office
Puzzr - Vertical search - Search
Redlettr - Tag & comment the bible - Productivity
Resizr - Resize images online - Images
Resultr - Meta search with agents - Search
Retrievr* - Search images by sketching - Search
Roundedcornr - Generate & share code for rounded corners - Fun
Scanr* - Scan, copy, pdf, fax documents using your phone cam - Office
Schtuff - Wiki service - Publish
Searchfeedr - RSS feed search - Search
Searchmapr - Cluster your search results in treemap - Search
Skinnyr - Track your weight - VAS
Snipplr - Delicious for programmers - Bookmark
Socializr - Organize meetings - Office
Sonr - Track media & media users - Multimedia
Soonr - Mobileweb & v.v. - Communicate
Spillr - Q&A - Knowledge
Splutr - Submit & rate porn - Rate
Steekr - Store & share media - Store
Stocktickr - Create & share stock watchlists - Finance
Streakr* - Stumble upon, rate & share content from social media - Search
Sullr* - Reversed mobile phone number search - Search
Tagsrus - Social bookmarking - Bookmark
Talkr - Convert blog text to podcasts - Publish
Tickr - Flickr desktop ticker - Images
Timashr - Claim your moments in history - Publish
Tipstrs - Publish & share tips on anything - Knowledge
Trawlr - Read feeds - RSS
Treadr - Track & follow people online - Geo
Tumblr - Cut & paste a media-rich light blog (sample: http://scribbling.net/) - Publish
Unizr - Bring up & share your topics - Communicate
Viewr - Publish on map & buy or sell homes, globally - Ecommerce
Wankr - Collaborative masturbation community - Fun
Waymarkr - Turn your mobile into a life phlogging wearable - Images
Web0alizr - Generate & promote a .0 app automatically - Fun
Weekendr - Plan & share weekend activities - Community
Wishlistr - Create & share wishlists - List
Wizzrss - Read feeds - RSS
Zestr - Catalog all your media online - List


[-e]d
What can be done with the suffix "-er", can be done with the suffix "-ed". All samples consistently lead to a pain in the eye:

Corkd - Catalog, rate & review wine - Community
Folkd - Social bookmarking for news - Bookmark
Listd - Accelerate your Ebay listings - Ecommerce
Marktd - Digg marketing stories - Marketing
Mixd - Text & send pics & vids to groups of friends - Communicate
Paird - Social matchmaking - Date
Plinkd - Social web hosting - Store
Pluggd - Upload & share podcasts - Audio
Riggd - Submit & rate political news - Rate
Scribd - Share any document - Publish

This one did't really get it:

Utensil-ed* - Submit ideas and concepts & brainstorm about them with other users - Productivity

And why not write the amputated "[-e]d" as "t" (very popular in Holland)?

Dumpt~ - Manage your photos - Images
Loopt* - Find & share your friends & media on your mobile (cool demo!) - Geo
Scoopt - Upload & sell news photos - Images
Tipt~ - Submit & rate tips - Rate


[-e]l
Fiql - Publish & share playlists - Audio
Minggl - Profile aggregator - Identity
Musicportl - Youtube & Flickr & blogs mash-up - Audio
Particls - RSS reader (Windows) - RSS
Pipl - Search for people - Search
Toggl - Track time & meetings for teams - Productivity


[-several vowels]
Here it becomes a kind of double-ugly shorthand:

Colrpickr - Search Flickr photos based on their color - Search
Hngry - Rate & pick your restaurants - Ecommerce
Icebrrg - Build & publish forms online - Office
Skrbl - Publish & share notes - Office
Smllr - Tag your Flickr photos with smells - Fun
Strmz - Clip & share tv & video - Multimedia
Twttr - Share where you are thru your cell phone - Communicate


Hors categorie
Mmmzr - Buy space on this page now, or your price doubles - Marketing
Mmotr - Automotive (dating) community - Community
Zooomr~ - Find photos & make friends in many languages - Community



3) Phonetical misspellings & other orthographic idiosyncrasies

Phonetical misspellings
George Bernard Shaw proved that a ghoti in fact is a genuin fish ("gh" as in "rough" for "f" + "o" as in "women" for "i" + "ti" as in "relation" for "sh". Abusing these same wonders of English spelling, Web 2.0 entrepreneurs have come up with lots of ways to work around the limited availability of usable domain names.

C = CK, K
Sparc - Customizable startpage – Startpage
Tracbac - Share, comment, revise & collaborate - Knowledge

E, EE = I
Comeeko - Create & share photo strips – Publish
Radeo - Compile & share playlists - Audio

EEZY, ESY, EZ = EASY
Brusheezy - Photoshop brushes for download – Design
Esy - Content management system – Software
Ezfind - Meta search - Search
Ezpublish - Content management system – Software
Vecteezy - Get vector graphics from top artists - Design

FX = EFFECTS
Messengerfx - Instant messenger - Communicate
Pikifx - Edit your photos - Images

I = IE
Geni - Create & share your family tree, in Ajax – Community
Simplifid - Zap from identity to identity online - Identity

IE = Y
Nearbie - Explore or contribute to history of people, places and events – Publish
Newzie = Newsy - Monitor & aggregate news - News

IGHT = ITE
Socialight - Share pictures & notes with your cell phone - Productivity

J = G
Majikwidget - Customize & integrate widgets on your blog - Software

K = C
Collectik - Upload, manage, mix & share podcasts – Audio
Ekklesia60 - CMS for churches – Publish
Flektor - Mash-up & publish your media – Publish
Gameklip - Record & share your best gaming moves & tricks – Video
Klipfolio - Personal portal – Startpage
Koders - Search code - Software
Kolektors - Create, manage, access & share your collections - List
Kompoz - Compose & share music together - Productivity
Kongregate - Gamers community - Game
Konnects - Networking for professionals - Community
Koolim - Meta messenger - Communicate
Kosmix - Vertical search - Search
Krawlerx - Create, search, share & build community around your media - Community
Neokast - Live video streaming platform & network - Video
Sitekreator* - Build, publish & host websites - Software
Skeletonz - CMS solution - Publish

K = CH
Earkive - Explore podcasts on your phone (cell & landline) – Audio
Kaosweaver - Dreamweaver extensions - Software

KW = QU
Kwidge - Create funny edit of your photo & share it (PRS) – Images
Kwizzical - Play quiz & share or donate money - Game

KZ = X?
Flikzor - Profile yourself in a video & publish it anywhere - Video

O, OO = OU, U
Calcoolate - Online calculator - Office
Cicatriz* - Video-empowered ecommerce – Ecommerce
Groopus - Visualize your social context based on tags - Tag

PH = F
Pheeder - Alert all your friends with phone call - Communicate
Pheedfire - Manage, measure & monetize your feeds - RSS
Pheedo - Make some money on accepting ads in your rss feeds - Marketing
Phetch - Image treasure hunt (to help visually impaired people) - Game
Phlog~ - Upload & share photos - Images
Phusebox - Community for sophisticated people - Community

Q = CUE?
Billq - Keep track of your bills – Finance

Q = C, CK, K
Entriq - Make money on your content – VAS
Eqo - Call, text & IM your buddies on your mobile – Communicate
Qliktech - Business performance & intelligence solutions - Software
Qlique - Real-time location aware community - Community
Qlock - Time mash-up - Productivity
Qloud - Social music search & buy service - Ecommerce
Qoolsqool - Digg school knowledge - Rate
Qube - Search engine aggregator (client) - Search
Quece - Conversational search - Search
Sidekiq* - Hyper meta search - Search

QW = QU
Qwerky - Blog on funny & strange .0 domain & brand names - Fun
Qwika - Search wikis - Search

R = ARE
Tagsrus - Social bookmarking - Bookmark

S = C
Resellular - Get out of your cell contract, or take over a contract – Economy
Selsius - Real estate community - Community
Sertifi - Deliver, manage & execute contracts - Office

TWO = TOO
Twones~ - Share your playlists & make new friends - Audio

TXT = TEXT
Txtmob - Share sms messages with your friends - Communicate
Txtms - Share your contact data through your mobile - Office
Txtsaver - Online notepad – Office
Zaptxt - Rssemail + mobile rss reader - RSS

U = O, OO, YOU
Answeru - Q&A on education – Knowledge
Gotuit = Go to it - Watch, list & share videos - Video
Igiveu - Confess, share & forgive - Community
Payublog - Make money on writing reviews – Economy
Tudu - List & manage your tasks – Office
Uask - Sell or buy for the price you want - Ecommerce
Uclue - Q&A - Knowledge
Ucodit - Search code - Software
Udutu = You do too - Online course authoring - Publish
Ufeed - Get RSS feeds in your own page - RSS
U-lik - Build your virtual library & share it - Community
Ulinkx - Search, bookmark & share media - Multimedia
Ulocate - Mobile location based services solutions - Software
Uplayme - Share music & meet people with same taste - Community
Uship - Auction, or bid for, transportation services - Ecommerce
Uspot - Upload & share media - Multimedia
Ustream - Video cast tool - Video
Usuggest - Shop, suggest & make money - Ecommerce
Uvouch - Submit & rate videos - Rate

V = F
Vlip - Record video messages & have video conversations - Communicate

X = CK, (C)S, (K)S
Blinkx - Personalized epg - Video
Blogtronix - Blogging & corporate community software – Community
Feedlinx - Find feeds on any website – RSS
Flixster - Discover & share movies with friends – Video
Flixya - Upload & share videos + revenues – Video
Formlogix - Create forms online – Office
Mojoflix - Upload & share vids - Video
Peerflix - List & trade DVDs – Ecommerce
Pixagogo - Upload, manage & share photos - Images
Pixenate - Photo editor - Images
Pixerus - Edit your photos online - Images
Pixilis - Upload & share or sell media - Multimedia
Pixilive - Upload, store & manage videos - Store
Pixpix - Bookmark & share media - Bookmark
Pixpo - Broadcast your video site - Video
Pixpulse - Upload & share photos and videos on your mobile - Multimedia
Pixrat - Social photo bookmarking - Bookmark
Pixsense - Take, manage & share cell phone pics & videos - Publish
Pixsy - Ajax-based image search - Search
Rocketbux* - Marketing
Stixy - Publish & share documents, photos, to do lists with family & friends - Productivity
Topix - Share & discuss news - News

X = EX
Stockxpert - Submit & sell your photos - Images
Xcavator - Search & sort images - Search
Xcellery - Online spreadsheet - Office

X = EXCHANGE
Ibetx - Betting exchange - Gamble

X = K
Sxip - Control personal digital identity - Identity
Sxipper* - Wand service (with OpenID; Firefox only) - Identity
Sxore - Manage your online reputation - Identity

XING = X-ING
Xing = Crossing** - Community for entrepreneurs & professionals - Community

XS = ACCESS
Feedxs~ - Create personal feeds (without website), submit thru messenger - RSS

Y = I, IE
Bryght - Create & maintain a community – Store
Cherrypy - Object-oriented HTTP framework written in Python – Software
Jyve - Get live answers on your questions – Community
Scrybe - Share calendar, lists etc - Office
Vyew - Meet, share, discuss & annotate in group sessions - Productivity

Z = S
Atnewz - Create your own rating website - Software
Barcardz - Network in real life – Community
Biznik - Business network – Community
Cogenz - Intra-company social bookmarking – Software
Dizzay = ? - Q&A (instant answers through chat) – Knowledge
Ekudoz - Give & receive kudoz – Community
Favoritethingz - Create a badge with your favourite things, give it exposure & earn money - Ecommerce
Fazed - Share cool links – Bookmark
Flexpetz - Share a dog for a few hours or days - Economy
Foonz - Make group calls for free (USA) – Communicate
Fuzz - Upload & share or sell your music (for indies) – Audio
Gizmoz* - Create your D video avatar & use it anywhere - Identity
Highfivez - Blogosphere search engine – Search
Itlinkz - Network of social networking sites – Marketing
Itzbig - Explore relevant career oportunities, find relevant candidates – Employment
Kidlinkz - Bookmark for your kids – Bookmark
Meez = [plural of "me"]? - Create & share your 3D avatar - Identity
Myfeedz - Customize your news & get recommendations - News
Myfilmz - List, review & discuss films – Video
Newzbubble - Watch your news in bubbles – News
Newzpile - Aggregates tags-based feeds from many sources – RSS
Prezentit - Create, edit & share your presentations - Office
Proz* - Global collaboration platform for translators - Office
Skeletonz - CMS solution - Publish
Soziety - Language-learning social network based on Skype - E-learning
Titlez - Get publishing market data from Amazon - Marketing
Todoz - Organize & manage groups - Productivity

Z = TH
Everyzing - Digital media merchandising platform (olim Podzinger) – Multimedia
Gunzonline - Shoot, stab, run & jump - Game


Customized phonetics
The following samples come even closer to Shaw's spelling game. This category was mainly inspired by ICQ, well before the millennium:

Browzar = Browser - Surf anonymously - Browse
Chuquet* = Chuck it - Find buzzes – Bookmark
Contakme = Contact me - Upload & share photos - Images
Cynin = Signin’? - Manage, organize, store, search, collaborate, discuss, share & publish any kind of data - Productivity
Duno = Don’t know - Q&A – Knowledge
Emurse* = Emerce or Emerse or anagram of resume? - Create, share & send your permanent resume page in any format – Employment
Fidgt* = Fidge it? - Create a dynamic address book to keep track of your contacts across multiple social networks, and visualise what everybody is talking about – Community
Hobeez = Hobbies - Find & make friends people with similar hobbies – Community
Holotof = Whole lot of - Pitch your ad project among creatives – Community
Icq = I seek you - Instant messenger – Communicate
Iskoot = Is good? - Call people on your online buddylists – Communicate
Kancept = Concept - Submit design concepts and have them reviewed & rated by other users – Design
Keepm = Keep ‘(the)m - Contact management tool – Office
Kraytiv = Creative - Bookmark pages relating to creativity – Bookmark
Lijit* = Legit - Social contextual search - Search
Mitup = Meet up - Set up, manage & invite to meetings – Office
Mizpee = Must pee - Share information on nearby loos - Community
Muveemix = Moviemix - Create, edit, upload & share videos – Video
Naim = Name? - Encrypted instant messaging – Communicate
Naymz = Names - Edit & share your own online meta profile – Identity
Neoows = News - Tag, comment, share & discuss news - Community
Peepel* = People - In-browser office apps – Office
Pooln = Poolin’? - Schedule your car pooling - Community
Praseus = Praise (us) - Page rank based search – Search
Pxn8 = Pixenate? - Manipulate & publish your photos - Images
Qipit = Keep it? - Capture & share text with your mobile phone – Office
Reevoo = Review - Review & buy electronics - Ecommerce
Seekum = Seek him or them? - User ranked search results - Search
Wondir = Wonder - Share Q&A – Knowledge
Yoono = You know - Search, exchange & share information – Search


Double letters
This category went to new hights after Digg’s brand recognition went through the roof.

Confabb - Search for or publish conferences and their speakers & content – Publish
Digg* - Mash-up news sources to your own taste – News
Elgg - Open source e-learning software - E-learning
Gettalink = Get a link - Search & get visual links – Search
Gottabet* = Got a bet - Bet on anything with friends or colleagues - for money or glory – Gamble
Gottaflirt = Got a flirt - Flirt game – Date
Adoppt - Publish & share – Community
Gubb - Make, manage & share lists – List
Hugg - Digg on environmental matters – News
Ispott - Mobile treasure hunt – Game
Movoxx - Get localized & personalized alerts & coupons on your cell phone - Marketing
Razz - Record & load up audio to your blog - Audio
Rrove* - Save & share places - Productivity
Vennt - tag-based forum solution - Communicate


Phonetic Frenglish
Avvenu = Avenue? - Remote access to your computer – Office
Comvu = Commes vous? - Broadcast video live from your cell – Video
Nevow = Niveau? - Python web app construction kit – Software
Noovo = Nouveau or Nous vous? - Create a website & share with other users – Software
Rendezvoo = Rendez-vous - Digg what you like, pay for premium placement - Rate


Cool German
In American Valley-slang German “über” as in “ubercool” and a noun like “Zeitgeist” were quite popular a few years ago. Now we have:


Gutenkarte (after Gutenberg?) - Maps spatial components of classic literature - Geo
Külist - Search, compare, bookmark best prices - Ecommerce


Contaminations
Groovid = Groovy + video - Explore & share videos from all over the web – Video
Knover = Know + discover - Discover who's connected to what & whom - Search


Dittographies
Hamsterster - Community for hamster lovers - Community


Acronyms
Tioti = Tape It Off The Internet - Discover, download & discuss tv content – Video


Pronouncable numbers
The earliest form of digital shorthand – already en vogue in IRL and AOL and Minitel and Videotex times, way before the web went worldwide.Play with “2” for “to” and “4” for “for” are only popular in Holland (again something to be ashamed of).

1 = I
Clp1net - Copy & paste between computers – Software

2 = TO
You’ll find many examples when you use your browser’s search feature to scan my alphabetical lists for “2”.

4 = FORJust 1 sample here:
Feeds4all~ - Feed aggregator - RSS

8 = AIT, AT, ATE
Fluctu8 - Create & share your sourcelists – Audio
L8r - Send your email later - Communicate
Rel8r - Tag, read, search blogs – Productivity
Syndic8 - RSS feed directory - RSS

8 = G
In certain typefonts, when you look through your eyehairs, you might confuse a “g” for an “8”.

Lo8os - Graphic design gallery & community - Images


4) Inspired by uberbrands & other branding conventions

In an earlier chapter of this BRANDING 2.0 exercise, I've already identified that a series of 2.0-trademarks with doubled consonants must have been inspired by Digg's success. Some of the other megabrands have generated a morphologic following too.
Obviously, these entrepreneurs hope that copycatting elements of these names will bring them some cheap fame, or business luck.
Their chances on getting huge invoices from their lawyers are probably higher.

-GLE: Inspired by Google?
Azoogleads - Make some money on accepting ads on your blog or website - Marketing
Froogle* - Local shopping search engine; Google Maps mash-up - Ecommerce
Gahooyoogle - Google + Yahoo mash-up - Search
Medgle* - Medical search - Search
Mooglets - Startpage - Startpage
Ogle - Capture, re-use & 3D print 3D data - Personal manufacturing
Qoogle - Video search - Search
Scroogle - Google without ads & other evil - Search
Swoogle - Semantic web search engine - Search

-A/O-MATIC: Inspired by Something-a/o-matic?
Flirtomatic - Flirt & date - Date
Hyperlinkomatic - Social bookmarking - Bookmark
Job-a-matic - Post job listings & publish job board to your site - Employment
Jobomatic - Add paid job listings to your site - Employment
Pingomatic - RSS ping tool - RSS
Podomatic - Create, find & broadcast podcasts - Audio
Roxomatic - Social bookmarking review - About

-OO: Inspired by Yahoo?
Asoboo - Find people & places in your city - Productivity
Baeboo - Shop comparison - Ecommerce
Bookrevyoo - Social book review community - Community
Bullpoo - Find, share & collaborate on investment information - Finance
Calgoo - Online & offline calendar - Office
Capazoo* - Create, publish & share your content - Community
Cluckoo - Publish & share local news - News
Congoo - Search and preview premium content for free - Search
Crazoo - Make money on starting new threads and posting in forums - Economy
Emokoo - Aggregate all your media from other sites here - Publish
Emongoo - Tools & marketplace to sell your property - Ecommerce
Faroo - Become part of a search infrastructure (client) - Search
Favoritoo - Social bookmarking - Bookmark
Frenzoo - Dress up your avatar, then chat - Communicate
Fuvoo - Submit, explore, share & digg videos - Video
Getboo - Social bookmarking - Bookmark
Gogooroo - User-generated guide to online tv & videos - Video
Gumshoo - Auction analyzer; Ebay mash-up - Ecommerce
Helperoo - Email support system - CRM
Islandoo - Temporary (?) community for tv show's casting - Community
Kartoo** - Clustered, mapped search - Search
Koolanoo - Jewish social network - Community
Listfoo - Create & share lists - List
Mangeloo - Run IM on all devices & everywhere - Communicate
Markaboo - Bookmark & share anything - Bookmark
Memotoo - Office online (French) - Office
Moo - Use Flickr photos into printed business cards - Images
Mybooo - Store & share content & services - Startpage
Neighboroo - Explore USA trends on map - Geo
Oovoo - Talk face-to-face over the web - Communicate
Orangoo - Spelling checker - Office
Orgoo - All your communications integrated in one dashboard - Communicate
Oryanoo - Virtual office & CRM suite - CRM
Papoo - Content management system - Software
Picaboo - Print photo book on demand - Publish
Plugoo - Take your IM to any page you want - Communicate
Polloo - Polls about happiness - Survey
Queoo - RSS to email, messenger - RSS
Renkoo - Arrange when & where to meet your friends - Community
Sabifoo - Read & publish news through messenger - News
Scooop - Digg news (scoops) - Rate
Smikioo - Catch yourself smiling & get comments - Community
Snipperoo - Add, remove & manage widgets - Software
Springdoo - Add your voice to your email - Communicate
Squidoo - Share knowledge - Knowledge
Symbaloo~* - Speed-dial startpage - Startpage
Uhyroo - Collaboration tools - Productivity
Votigo** - Create & share a video or photo contest (addictive!) - Game
Webaroo - Search the wen offline - Search
Yoo-hoo - Put a Yoo-hoo in your signature, get an alert if someone tries to reach you - Communicate
Zattoo - TV over IP (CH only) - Video
Zinadoo - Design, build & host mobile website - Software

[Lots of o's]
Is it Yahoo or Gooooogle or plainly lots of o's that's inspiring these ones?

Fooooo - Search +20M videos - Search
Zooof~* - Discover, maintain & extend your family ties - Community
Zoook~ - Marketplace with video ads - Ecommerce
Zooomr~ - Find photos & make friends in many languages - Community

-RATI: Inspired by Technorati?
Considerati - Job board for techies (Europe) - Employment
Pingerati - Share your microformats - Software
Pulverati - Create & share RSS feed search - Search
Stalkerati - Meta search for people - Search

-ZILLA: Inspired by Mozilla?
Ghostzilla - Browse the web within other apps - Browse
Givezilla - Create fundraising storefront - Economy
Officezilla - Free collaboration solutions - Productivity
Quizilla - Create & share content - Multimedia