Social music search & buy service
04 November 2006
29 October 2006
Work
Publish & share articles on SME business
(Imagine sitting on a domain name like this, brooding on what to do with it for years, and then coming up with... a website about... work!)
SMO = online community management (OCM)
What started as a shortlist of 5 tips for Social Media Optimization (SMO) by Rohit Bhargava, has made quite a splash in the world of social media. In a few months it has grown into an even more relevant longlist through comments on Bhargava's original article, a series of contributions to the discussion on other blogs, and even a first fully dedicated SMO blog.
With only some superfluous editing, the shortest version of this longlist is:
- Increase your linkability.
- Make tagging and bookmarking easy.
- Reward inbound links.
- Help your content travel.
- Encourage mashups.
- Be a user resource; add value to users.
- Reward helpful and valuable users.
- Participate - join the conversation.
- Know how to target your audience.
- Create content.
- Be real.
- Don’t forget your roots, be humble.
- Don’t be afraid to try new things, stay fresh.
- Develop an SMO strategy.
- Choose your SMO tactics wisely.
- Make SMO part of your process and best practices.
- Don't be afraid to let go of a message or idea and let others own it.
- Build your community around a long lasting, fascinating common interest.
- Pamper superconnectors and mavens.
- Be generous, and - if you're in it for the money - only ask back a little.
- Define data security as your core competence.
- Define virality as your core business.
- Invent a compelling member-get-member mechanism.
- Optimize features that facilitate members to organize themselves in sub-communities.
- Blend your community with things happening in the real world.
- Offer customer/member service delight.
- Let management and staff handle their own conversations with members.
Any ideas for additional OCM rules?
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