Emarketer today runs an article with some forecasts for advertizing spendings on social media.
I'm afraid that the author's extrapolations are based on the wrong parameters: banners (almost dead) and search word marketing (will die soon). She's totally ignoring media convergence and low acceptance of commercial messages within social environments.
Ultimately, I think that Web 2.0's impact on marketing will be centered around an über profile or super filter.
That's probably what people will use & exploit once they get really sick and tired of filling in the same registration forms and profiles again and again, and/or once they start really to worry about the poor privacy within social media environments.
Therefore my predicitions are that a) the provider of such an über profile - and the big winner of the Web 2.0 movement - might well be within the IDENTITY 2.0 category, and that b) the impact on budgets will be much, much bigger.
09 September 2006
Advertizing 2.0
07 September 2006
05 September 2006
Pollpub
Create, modify & participate in polls
Voteo, from Germany, is another attractive survey concept, where professionals take care of high level polls, and users only interact through voting. Overseeing SURVEY 2.0 websites I've found so far, I like the content quality and production value of this one much better than the ones that are purely user generated...
04 September 2006
03 September 2006
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